Sports writing is more than a post game report. Being able to connect to your audience is half the battle. A sports writer must be informational and entertaining. Sports writing and promotions should be short and sweet, able to catch the readers eyes right away. Also being able to promote and advertise is a key ingredient. Without proper knowledge in the two could lead to a unsuccessful promotional event. Promotions are also growing into the digital world, being able to use modern technology is a vital skill for these writers. Understanding and creating sponsorships or contracts falls into both sports writing and promotions. A sports writer has to be able to negotiate the best deal. As i said before its more than just reporting on a game, there is tons of behind the scenes work to be done such as; story articles, marketing promotions, blogging about the teams progress on and off the field, last being able to communicate with others and obtaining good deals.
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