Social networking sites are used heavily by many of athletic teams target markets, ages 14 to 25. These site are even becoming popular and easy to use for individuals ages 30 and up. Sites such as MySpace, Lbibo Twitter, Zoppa, and the most used being Facebook. Sports Teams have begun to use these sites to promote events for their games, advertise apparel and tickets. Also athletes are able to communicate with their fans, friends, and family using these sites. These sites stand as a medium between the organizations and their consumers, giving them a chance to reach individuals who are unable to attend games or events. Also helping fans staying updated with current news of the organization such as trades, signings, injuries, and post game updates. Professional sports are not the only one doing this, many collegiate teams have their own accounts and update the site regularly. The Big Ten especially has a Facebook and Twitter page. The opportunity's these pages offer extend the publicity and recognition that the teams and athletes are getting from their fans. As long these sites exist and there is a great success they will be continued to be used by athletes, sporting teams, and conferences.
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