Social networking is becoming social marketing?

Social networking sites are used heavily by many of athletic teams target markets, ages 14 to 25. These site are even becoming popular and easy to use for individuals ages 30 and up. Sites such as MySpace, Lbibo Twitter, Zoppa, and the most used being Facebook. Sports Teams have begun to use these sites to promote events for their games, advertise apparel and tickets. Also athletes are able to communicate with their fans, friends, and family using these sites. These sites stand as a medium between the organizations and their consumers, giving them a chance to reach individuals who are unable to attend games or events. Also helping fans staying updated with current news of the organization such as trades, signings, injuries, and post game updates. Professional sports are not the only one doing this, many collegiate teams have their own accounts and update the site regularly.  The Big Ten especially has a Facebook and Twitter page. The opportunity's these pages offer extend the publicity and recognition that the teams and athletes are getting from their fans. As long these sites exist and there is a great success they will be continued to be used by athletes, sporting teams, and conferences.

THE GAME is to big for a name??

 When it comes to being sponsored its mainly a necessity for the professionals. When a collegiate team is sponsored by a company they will wear their apparel, but that's as far as it goes.  While professional teams have various sponsors for their games, arenas, and facilities. There are teams, both professional and collegiate, that will take on sponsors to obtain additional funding for their own purposes. Every year The Ohio State Buckeyes and Michigan Wolverines football teams play and this event is considered one of the greatest rivalry games in all of sports. But is has no specific name, only called The Game. Because of the prestigious tradition behind both of progams no name is needed to promote or endorse the event. Many companies would love to have rights to the event because of all the potential publicity but the tradition is more respected and the event is left alone. Similar situations with many collegiate arenas, such as the Big House, are unnamed and hold no sponsorships to preserve the history and tradition of the institution.

Is sport writing for marketing and promotions worth all of the trouble??

Sports writing is more than a post game report. Being able to connect to your audience is half the battle. A sports writer must be informational and entertaining. Sports writing and promotions should be short and sweet, able to catch the readers eyes right away. Also being able to promote and advertise is a key ingredient. Without proper knowledge in the two could lead to a unsuccessful promotional event. Promotions are also growing into the digital world, being able to use modern technology is a vital skill for these writers. Understanding and creating sponsorships or contracts falls into both sports writing and promotions. A sports writer has to be able to negotiate the best deal. As i said before its more than just reporting on a game, there is tons of behind the scenes work to be done such as; story articles, marketing promotions, blogging about the teams progress on and off the field, last being able to communicate with others and obtaining good deals.