THE GAME is to big for a name??

 When it comes to being sponsored its mainly a necessity for the professionals. When a collegiate team is sponsored by a company they will wear their apparel, but that's as far as it goes.  While professional teams have various sponsors for their games, arenas, and facilities. There are teams, both professional and collegiate, that will take on sponsors to obtain additional funding for their own purposes. Every year The Ohio State Buckeyes and Michigan Wolverines football teams play and this event is considered one of the greatest rivalry games in all of sports. But is has no specific name, only called The Game. Because of the prestigious tradition behind both of progams no name is needed to promote or endorse the event. Many companies would love to have rights to the event because of all the potential publicity but the tradition is more respected and the event is left alone. Similar situations with many collegiate arenas, such as the Big House, are unnamed and hold no sponsorships to preserve the history and tradition of the institution.