Under Armour is an apparel company based in the United States, best known for its introduction of form-fitting, moisture-wicking clothing designed to be worn under sportswear. Since their start in 1996 Under Armour has become a successful company providing multiple styles of apparel. Their Stars are the cold gear and heat gear sportswear. Cash Cows would include a lot of their other sports wear and spandex gear. Question marks include their shoes and cleats and even sports equipments. Their apparel intended as casual clothing, such as t-shirts and hats are more of the Dogs of the company. After visiting Under Armours main site I was unable to identify how much of their company's profits are distributed through each category.
No comments:
Post a Comment