Promotions done by minor league, professional, college, and high school teams

Many teams offer a variety of promotions to gain the interest of their consumers. Teams will offer half-court or three point shots, wildest fans, and eating contests for prizes to attract more of the target media. For example, a lot of professional teams will give fans prizes while attending on their birthday or performances at by popular music artist and performers. Sports promotions are more than just gimmicks, people are attracted to side entertainment away from the game, especially if the home teams success is not that admirable. Some individuals will attend events simply for the shows done by performers at half-time or in between innings depending on the popularity. Measuring the success of your promotions is done through ticket, apparel, concessions sales and if your fan base is growing. Also these promotions are a chance to show your consumer that you are also benefiting them and not just the organization.