Most sports teams collegiate and professional have some sort of sponsor for their teams. But these sponsorships are not just handed out by companies, many of these businesses have strict policies and guidelines for the teams. For example, Adolph Coors Company has a few requirements for teams such as; national media coverage, sponsored teams must be leaders in their sport, and previous of any sponsorships teams are required to rank highly on beer drinker index surveys, and scoring highly on sports calculus scale. Also for sponsored events they require that the event cost is less than 1,000 to be considered for funding. Companies such as FedEx believe in spending the appropriate amount of money to sponsor a team rather than a good amount. Their goals for sponsorships are drive revenue, providing opportunity to entertain customers, sales platform for developing relationships, create benefits for employees, and drive the brand. As a sponsor they are more focused on achieving objectives than the price or cost of the sponsorship. But when it comes down to both companies they are looking for a high revenue, popular event that is likely televised and the teams fan base will appeal to their company's target market.
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