Promotions done by minor league, professional, college, and high school teams

Many teams offer a variety of promotions to gain the interest of their consumers. Teams will offer half-court or three point shots, wildest fans, and eating contests for prizes to attract more of the target media. For example, a lot of professional teams will give fans prizes while attending on their birthday or performances at by popular music artist and performers. Sports promotions are more than just gimmicks, people are attracted to side entertainment away from the game, especially if the home teams success is not that admirable. Some individuals will attend events simply for the shows done by performers at half-time or in between innings depending on the popularity. Measuring the success of your promotions is done through ticket, apparel, concessions sales and if your fan base is growing. Also these promotions are a chance to show your consumer that you are also benefiting them and not just the organization.

Bill Veeck, Promoting Extrodinar

 

Bill Veeck was known as a very unique and unorthodox promoter for baseball games. He once advertised mimes to reenact previous plays and offered free vasectomy for a lucky fan. In 1946, Veeck became the owner of a major league team, the Cleveland Indians. He immediately put the team's games on radio. Which would give a chance for fans who are unable to witness the game be able to listen live and have the ability to keep up with the teams progress. The Indians moved to Cleveland Municipal Stadium permanently a year later in 1947. That year he signed Larry Doby as the first African-American player in the American League. That gave a chance not as a marketing promotion, but a publicity stunt. This also gave other African-Americans a chance to play for other teams. As in Milwaukee, Veeck took a unique approach to promotions, hiring Max Patkin, the "Clown Prince of Baseball", as a coach. Patkin's appearance in the coaching box delighted their fans and infuriated the front office of the American League. 

Stars, Cash Cows, Question Marks, and Dogs.

Under Armour is an apparel company based in the United States, best known for its introduction of form-fitting, moisture-wicking clothing designed to be worn under sportswear. Since their start in 1996 Under Armour has become a successful company providing multiple styles of apparel. Their Stars are the cold gear and heat gear sportswear. Cash Cows would include a lot of their other sports wear and spandex gear. Question marks include their shoes and cleats and even sports equipments. Their apparel intended as casual clothing, such as t-shirts and hats are more of the Dogs of the company. After visiting Under Armours main site I was unable to identify how much of their company's profits are distributed through each category.

Super Bowl

The Super Bowl is one of the most notorious events in the world. A game that was televised in 25 countries this year. More than just a football game but also one of the largest business attractions, companies pay $3 million per advertisement shown during the Super Bowl. Even the cost to witness the game live was going for around $3,000 on stubhub. With the games colossal popularity it is a chance for companies to advertise and to have full attention of their target market. Besides all of the entertaining commercials of the Super Bowl, advertising is done through just saying a company's name after or before commercials or during game play, having images displayed in the stadium or on the field, and by providing additional commercial time to promote the NFL or various companies.

sell 10,000 tickets at $2.00 each or 1000 tickets at $20 each?

When it comes to selling tickets the price you can sell them for is all about the success of your athletic program. For example Ohio State mens basketball team charges $60 per ticket, even for infant children, they are also currently ranked #1 in the country, so the better your team the more you can charge for you tickets. As for The Ohio State Womens team they are good program, but for the game they played Michigan they only charged $15 for tickets. Now besides the success of the program the size of the athletic facility also must be put into consideration for ticket prices, you want to sell tickets at a good price to cordinate with the capacity of the facility. Last you have to consider the popularity of the event, if it is a big event such as a rival game or ranked game then the price for tickets could be more. But initally you want to sell tickets to fill your stadium and make the largest possible revenue you can. If you have a facility capable to fill 10,000 seats then you would like to charge a good price to fill the event. Now as for a 1,000 seats for $20, the event must be a popular and high rated event to be able to make your maximum profit.